Our Three Step Process

Elevated Brand Identity

Our Three Step Process

Elevated Brand Identity

Billiard Lounge is an upscale gaming and dining space designed for relaxation, conversation, and refined leisure. While the experience inside was premium, its visual identity did not reflect the same sophistication. The challenge was to create a brand guideline and logo system that captured the lounge’s elegance, consistency, and lifestyle appeal to attract the right clientele.


Results: The new brand guideline elevated the lounge’s presence and client perception:

  • Increased Engagement: The refreshed branding attracted higher client interest, especially from a more upscale demographic.

  • Consistent Identity: Across print, digital, and in-store applications, the brand now communicates the same refined message.

  • Positioning: The lounge stands out as not just a gaming space but a premium lifestyle experience.


Instagram: billiardorlando


Results: The new brand guideline elevated the lounge’s presence and client perception:

  • Increased Engagement: The refreshed branding attracted higher client interest, especially from a more upscale demographic.

  • Consistent Identity: Across print, digital, and in-store applications, the brand now communicates the same refined message.

  • Positioning: The lounge stands out as not just a gaming space but a premium lifestyle experience.


Instagram: billiardorlando

Billiard Lounge is an upscale gaming and dining space designed for relaxation, conversation, and refined leisure. While the experience inside was premium, its visual identity did not reflect the same sophistication. The challenge was to create a brand guideline and logo system that captured the lounge’s elegance, consistency, and lifestyle appeal to attract the right clientele.


Results: The new brand guideline elevated the lounge’s presence and client perception:

  • Increased Engagement: The refreshed branding attracted higher client interest, especially from a more upscale demographic.

  • Consistent Identity: Across print, digital, and in-store applications, the brand now communicates the same refined message.

  • Positioning: The lounge stands out as not just a gaming space but a premium lifestyle experience.


Instagram: billiardorlando